Scottsdale's Tourism Marketing: A Powerful Engine for Arizona's Economic Growth

A recent study confirms that strategic tourism promotion is not only driving visitation to Scottsdale but also strengthening the city’s reputation and generating significant economic benefits for residents. The City of Scottsdale and Experience Scottsdale commissioned leading tourism research firm Longwoods International to evaluate the effectiveness of Experience Scottsdale’s marketing efforts. The study found that for every dollar invested in advertising, Experience Scottsdale gene