Your Essential Guide to the Prescott Frontier Days Rodeo Parade

One of the grand traditions of Prescott Frontier Days® rodeo week is the Rodeo Parade, proudly sponsored by Barrett Propane. The 2026 Rodeo Parade route. The parade begins at 9:00 a.m. on Saturday, July 4, and will feature more than 100 entries. This year’s theme is “Celebrating 250 Years of Freedom,” and the parade may take up to two hours. Know Before You Go Soft barricades will be placed Friday night, July 3, and streets will close at 5:00 p.m. Parade viewers are invited to vote for their fav